Simple, natural and nutritious ingredients

British Beef 2018-03-02T16:36:04+00:00


British Beef


with thyme & fresh carrots

Made with succulent fresh British beef. Our Beef with thyme and carrots food provides your dog with a highly nutritious source of protein and happiness.

  • NO MEAL: Absolutely no meat meal or flavourings are added. We believe our customers care about where their pet’s ingredients come from; all our beef is sourced locally in the UK.
  • GRAIN FREE: No added grains means no wheat, maize, barley nor oats. This means it is not only healthy, it, caters for all types of dogs including those with sensitivities to wheat and grains that cause common intolerances.
  • BAKED IS BEST: Oven baking ensures the food is gently cooked and not subjected to typical mass-produced processes. Baking locks in the goodness of essential ingredients as well as creating real flavour and an extra crunchy texture.
  • ADDED BOTANICALS: We have added tasty and nutritious plants and extracts to ensure that your dog gets essential vitamins and minerals to keep them looking and feeling in top condition.


Product Information

Ingredient Details

  • Fresh Beef (50%)
  • Dried Potato
  • Fresh Carrot (4%)
  • Minerals
  • Chicken Fat
  • Whey Powder
  • Seaweed
  • Turmeric
  • Yeast
  • Green Tea
    • Nettle
    • Chamomile
    • Mint
    • Rosehips
    • Parsley
    • Thyme
    • Rosemary
    • Dandelion Root
    • Passion Flower

* This is a grain-free recipe but is made in a bakery which handles grains.

Nutritional Information

Analytical Constituents

  • Moisture 10%
  • Protein 20.7%
  • Fat Content 12.4%
  • Crude Ash 8.3%
  • Crude Fibre 3.0%
  • Metabolisable Energy (per 100g): 338 Kcals


  • Vitamin A 10,000 Iu
  • Vitamin D3 500 Iu
  • Vitamin E 250 Iu
  • Zinc Chelate of Amino Acid Hydrate 80 Mg
  • Manganese Chelate of Amino Acids Hydrate 20 Mg
  • Ferrous Chelate of Amino Acids Hydrate 40 Mg
  • Cupric Chelate of Amino Acids Hydrate 10 Mg
  • Organic Selenium S.Cerevisiae Cncm I-3060 0.2 Mg
  • Calcium Iodate Anhydrous 1 Mg
  • Selenised Yeast Inactivated 0.2 Mg


Our Range

Our delicious baked range of complete pet food caters for all dogs with gentle grain free recipes or sumptuous superfood options.

Choose from Grain Free or Superfood below.

Welsh Lamb

with pea & mint


Welsh Chicken

with turmeric & sweet potato


Scottish Salmon

with dill & spinach


Feeding Guidelines

The recommended daily servings are for a guide only. How much you feed also depends on age, breed and level of activity. Young and growing dogs require feeding little and often (2-3 times a day) and to appetite. Ensure clean, fresh water is always available.

PUPPY WEIGHT (kg) 1 2 5 7
< 6 Months (g/day) 50 – 70 70 – 90 160 – 180 200 – 230
> 6 Months (g/day) 35 – 55 60 – 80 120 – 140 155 – 175
ADULT WEIGHT (kg) 3 5 7 10
DAILY AMOUNT (g) 50 – 65 75 – 100 95 – 125 120 – 165

From Farm to Bowl

It’s important to us to know where our food is from and in sourcing the finest ingredients for Nineteen 87 we made sure our meat and salmon came from real farms we trust and can actually visit if we want to. So, every tasty mouthful is packed full of natural, nutritious and balanced goodness, so your dog gets exactly what they need from every meal.